How Try Beauty & SoDamnTanned! teamed up

Discover how Try Beauty and So Damn Tanned have joined forces to reshape the self‐tanning landscape. By uniting Try Beauty’s rigorous standards for clean, transparent beauty with So Damn Tanned’s award‐winning formulations and ethical ethos, this partnership brings together two London‐born brands committed to innovation, sustainability, and education. From collaborative R&D on exclusive shades to shared sustainability initiatives like eco‐refill stations, their combined expertise promises a seamless, customer‐first experience that elevates sunless tanning for all.

At Try Beauty, we’ve always believed in partnering with brands that share our passion for transparent, high-quality beauty solutions. Today, we’re excited to highlight our new collaboration with So Damn Tanned, a fast-growing UK-born brand redefining the sunless tanning industry. This partnership isn’t just about adding products to our digital shelves; it’s a strategic union of two forward-thinking companies determined to elevate clean beauty and deliver unparalleled customer experiences.

The Story Behind Try Beauty: Curating Clean, Conscious Beauty

Founded in 2017, Try Beauty began as a small team of beauty enthusiasts committed to simplifying the online shopping experience. Our core mission was—and remains—to:

Champion Clean Formulations: We only partner with brands whose ingredient lists we trust. Every product featured on TryBeauty.com undergoes rigorous vetting for efficacy, safety, and ethical sourcing.
Empower Customers with Education: From ingredient deep dives to step-by-step tutorials, our content is designed to demystify the beauty aisles. We believe informed consumers make better choices.
Foster Community & Transparency: Authentic customer reviews, live chat consultations, and interactive social media channels ensure that Try Beauty is more than a retailer—it’s a trusted beauty resource.

Over the past eight years, Try Beauty has expanded from offering just a handful of clean skincare lines to a comprehensive portfolio that includes skincare, haircare, color cosmetics, and wellness brands. Our commitment to sustainability, cruelty-free practices, and ingredient integrity has earned us recognition among UK beauty insiders and loyal customers nationwide.

The Rise of So Damn Tanned: A New Era in Sunless Tanning

So Damn Tanned burst onto the scene in 2019 with one clear ambition: to make professional-quality, clean self-tanning accessible to everyone. Behind that vision is founder Nick Wotton, a former beauty editor turned tanning entrepreneur who identified a gap in the market for self-tanners that combined high-performance bronzing with transparent, skin-friendly ingredients. Key milestones in So Damn Tanned’s journey include:

Disruptive Product Launches: Within months of its launch, So Damn Tanned’s self-tanning mousse—formulated without parabens or harsh chemicals—garnered acclaim from beauty editors and influencers.
Rapid Fanbase Growth: By focusing on social proof (think before-and-after visuals and user-generated content), the brand amassed a dedicated Instagram following of over 50,000 tanning enthusiasts in just two years.
Industry Recognition: In 2021, So Damn Tanned won “Best Self-Tanner” in several UK beauty awards, cementing its reputation as both innovative and trustworthy.
Commitment to Clean Beauty: From day one, the brand has been 100% cruelty-free, vegan certified, and transparent about ingredient sourcing. This ethos resonated deeply with eco-conscious consumers frustrated by misleading “tanning” claims in the mass market.

Today, So Damn Tanned operates out of a London-based headquarters with a lean, agile team of formulators, marketers, and ecommerce specialists. Their direct-to-consumer model—bolstered by user-friendly educational content—has set a new standard for how a self-tanning brand can engage and retain customers.

Why This Partnership Makes Perfect Sense

1. Aligned Values & Shared Vision

Both Try Beauty and So Damn Tanned are rooted in clean beauty, ethical transparency, and consumer education. By combining our strengths—Try Beauty’s curated retail platform and So Damn Tanned’s category-disrupting formulas—we can:

Amplify Education: Try Beauty’s content team will collaborate with So Damn Tanned’s product developers to create in-depth insights on tanning science, correct application techniques, and best-practice skin prep.
Maintain Ingredient Integrity: Each So Damn Tanned product aligns with Try Beauty’s rigorous ingredient standards. We’re able to feature them knowing they meet our “no-compromise” ethos.
Reach New Audiences: So Damn Tanned’s loyal tanning community now gains exposure to Try Beauty’s wider range—skincare, haircare, and wellness brands—while Try Beauty’s customers discover a self-tanning line built on transparency from the ground up.

2. Combining Operational Expertise

Seamless Distribution: Try Beauty’s London-based fulfillment center is equipped to ship So Damn Tanned’s entire catalogue across the UK (with upcoming plans for select EU markets). This means faster delivery times and consolidated packaging—no more juggling multiple couriers.
Unified Customer Support: So Damn Tanned’s in-house tanning experts have already begun training Try Beauty’s support team. Whether you have questions about shade selection or post-tan maintenance, our combined customer-care pros are ready to assist.
Data-Driven Insights: By integrating So Damn Tanned’s sales data into Try Beauty’s analytics dashboard, we can identify trending shades, seasonal demand shifts, and emerging consumer preferences. This synergy ensures that stock levels, promotional campaigns, and educational content stay laser-focused on what customers truly want.

3. Innovation & Co-Creation

Both companies share a spirit of continuous innovation. Already, So Damn Tanned’s R&D team and Try Beauty’s beauty editors have begun collaborating on:

Exclusive Shades & Limited-Edition Drops: Later this year, we’re hard at work on a Try Beauty-exclusive “Glow Collection,” featuring shades and finishes co-developed by our in-house chemists and So Damn Tanned’s formulators.
Sustainability Pilots: Drawing from Try Beauty’s recent success with eco-refill stations for skincare, we’re exploring similar refill initiatives specifically for So Damn Tanned mists and lotions—lowering packaging waste without sacrificing performance.
AR-Powered “Try-On” Tools: Look out for an integrated augmented reality feature on TryBeauty.com that allows visitors to preview So Damn Tanned shades on their own skin tone in real time. This is the first time a self-tanning brand in the UK will offer virtual shade trials through a retail partner.

Getting to Know the People Behind the Brands

While the product innovations are impressive, it’s the people of Try Beauty and So Damn Tanned who truly fuel this partnership. Here are some of the key players:

Alexandra “Alex” Peters (Co-Founder, Try Beauty): A former beauty journalist-turned-entrepreneur, Alex’s vision was always to create a transparent, community-driven beauty platform. Under her leadership, Try Beauty has scaled from a boutique site to a leading clean beauty destination.
Nick Wotton (Founder & CEO, So Damn Tanned): After years in editorial, Nick recognized that traditional tanning brands were opaque about ingredients and results. His mission has always been to demystify self-tanning and make it accessible while adhering to clean-beauty principles.
Harriet Nguyen (Director of Partnerships, Try Beauty): Harriet spearheaded the So Damn Tanned collaboration. With a background in brand collaborations for major fashion labels, she’s skilled at aligning brand values and orchestrating joint go-to-market campaigns.
Dr. Sofia Ramirez (Head of R&D, So Damn Tanned): A cosmetic chemist with over a decade of experience in dermatology, Dr. Ramirez champions the marriage of high performance and skin health. She’s co-leading the development of Try Beauty-exclusive formulations slated for late 2025.

Each day, cross-functional teams from both companies collaborate—exchanging insights on consumer feedback, diving into ingredient innovations, and fine-tuning marketing campaigns. This isn’t a transactional relationship; it’s a true joint venture powered by mutual respect and shared ambition.

What This Means for the Future of Self-Tanning

When two brands with complementary strengths come together, the ripple effects extend far beyond a single product launch. Here’s what our partnership signals for the broader beauty landscape:

Elevated Consumer Expectations: Shoppers will increasingly demand transparency around ingredient sourcing, clinical testing, and brand ethos. By setting a new standard for ethical self-tanning, we hope to encourage other brands to follow suit.
Omnichannel Experiential Retail: Soon, Try Beauty and So Damn Tanned will pilot in-store “tanning bars” in select London pop-ups—allowing customers to experience shades firsthand, ask live questions to tanning specialists, and purchase same-day refills of their favorite formulas.
Data-Driven Customization: Our combined analytics capabilities will pave the way for personalized tanning regimens—charts, guides, and app integrations that tailor shade recommendations based on skin tone, lifestyle factors, and local weather patterns.
Sustainability Leadership: By sharing best practices—from refill-station logistics to carbon-neutral fulfillment—our partnership aims to reduce the environmental footprint of sunless tanning and beauty retail as a whole.

Celebrating the Partnership: What You Can Expect

Because this collaboration represents a larger vision, our customers will see continuous enhancements across multiple touchpoints:

Launch of the “Glow Forward” Content Series: Educational articles, videos, and live Q&A sessions co-hosted by Try Beauty and So Damn Tanned experts—covering everything from DIY bronzing hacks to sustainability in sunless tanning.
Exclusive Community Perks: Early access to new So Damn Tanned shades, limited-edition Try Beauty bundles, and VIP invites to virtual tanning workshops.
Transparent Sustainability Reporting: Quarterly updates on packaging reductions, refill program rollouts, and carbon footprint offsets—so you can track our progress on shared green initiatives.
Deeper Integration on TryBeauty.com: Dedicated “So Damn Tanned” landing pages with brand storytelling, founder interviews, and behind-the-scenes looks at product development.

By weaving So Damn Tanned’s narrative into Try Beauty’s broader mission, we aim to foster a richer, more authentic connection with our audiences—driven by shared values, genuine expertise, and a passion for redefining what it means to look—and feel—radiant without compromise.

Looking Ahead: A Unified Vision for Clean, Inclusive Beauty

Ultimately, the partnership between Try Beauty and So Damn Tanned underscores a simple truth: when brands prioritize integrity, transparency, and innovation, the end result is an elevated experience for the consumer. We’re not just selling self-tan lotions and mousses; we’re championing a new paradigm in which beauty is:

Inclusive: Catering to every skin tone, every gender, and every lifestyle—no longer a one-size-fits-all approach.
Educational: Empowering individuals with the know-how to choose and apply products confidently, from formulation science to mirror-and-camera-ready application tips.
Ethical: Upholding cruelty-free, vegan principles and continually striving for sustainability, from ingredient sourcing to shipping.

As Try Beauty and So Damn Tanned move forward together, our shared commitment remains unwavering: to challenge industry norms, elevate customer experiences, and lead by example in the clean-beauty revolution. We invite you to join us on this exciting journey—where every glow tells a story of collaboration, innovation, and uncompromising quality.