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Privacy Policy

Welcome to Try-Beauty.com (“we,” “us,” or “our”). We understand that privacy is of paramount importance to our users (“you” or “your”), and this Privacy Policy is intended to provide comprehensive information about how we collect, use, disclose, store, retain, and protect information obtained from you when you access or interact with our website, https://try-beauty.com/ (the “Website”). By accessing or using the Website in any manner, you acknowledge and agree that you have read, understood, and consent to the practices described herein, including any future revisions or supplements, in accordance with applicable law. If at any point you do not agree with this Privacy Policy, you should immediately discontinue use of the Website and any services provided by Try-Beauty.com.

1. Definitions & Interpretation

For the purposes of clarity and to avoid ambiguity, the following definitions and interpretive guidelines apply throughout this Privacy Policy:

  1. “Account” means any registration or user account established by you with Try-Beauty.com, including but not limited to subscription accounts, loyalty/membership accounts, or any similar arrangements whereby you provide information to us.

  2. “Cookies” refers to small text files stored on your device (computer, tablet, mobile phone, etc.) when you visit or use the Website, as described in Section 6.

  3. “Device Data” refers to information automatically collected when you access or use the Website, including but not limited to IP address, browser type and version, operating system, device identifiers, mobile network information, referrer URL, pages visited, links clicked, and timestamps.

  4. “Personal Data” refers to any information relating to an identified or identifiable natural person, in accordance with applicable data protection laws (e.g., GDPR, UK GDPR, CCPA/CPRA), including but not limited to name, email address, postal address, telephone number, payment information, User Content, and any other information that can be used to identify you.

  5. “Processing” or “process” means any operation or set of operations performed on Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, alteration, retrieval, consultation, use, disclosure (by transmission, dissemination or otherwise), alignment or combination, restriction, erasure, or destruction.

  6. “Third Party” refers to any person or entity other than Try-Beauty.com and you, such as service providers, business partners, advertisers, analytics providers, social networks, or governmental authorities.

Unless otherwise expressly stated, all section references in this document correspond to numbered sections within this Privacy Policy.

2. Scope & Applicability

  1. This Privacy Policy applies to all Personal Data that we collect from you or that you provide when you:

    • Visit or browse our Website;

    • Create or modify an Account;

    • Subscribe to newsletters, marketing communications, or promotional materials;

    • Purchase or attempt to purchase any products or services from the Website;

    • Participate in features, contests, surveys, or other interactive features;

    • Contact us via email, chat, or through any customer support channels; or

    • Otherwise interact with us in person, by phone, or by any other means.

  2. This Privacy Policy does not apply to any information collected offline or through any other means, including on any other website operated by Try-Beauty.com or any third party (including affiliates, subsidiaries, or partner sites), unless it is explicitly stated that those sites are covered by this Privacy Policy. Third-party websites, applications, or services to which the Website may link or integrate (“Third-Party Services”) have their own privacy policies and terms of use. We encourage you to review those policies independently before providing any information to those Third-Party Services. We are not responsible for the content or privacy practices of such Third-Party Services.

  3. In the event of a conflict between this Privacy Policy and any other written agreement you have with Try-Beauty.com, the written agreement (to the extent it pertains to that conflict) shall take precedence.

3. Information We Collect

3.1 Information You Provide Voluntarily

We collect various types of Personal Data directly from you when you voluntarily provide it to us. Such information may include, but is not limited to:

  1. Account Registration Information

    • Full Name (first and last name), which we may use for personalization and communication purposes.

    • Email Address, which is used for account verification, transactional communications, marketing, and customer support.

    • Password or other authentication credentials (stored in hashed and encrypted form) for securing your Account.

    • Mailing or Billing Address, including street address, city, state/province, postal/ZIP code, and country, which we may use to process orders, send physical items, or comply with tax and regulatory obligations.

    • Phone Number, which we may use for account verification, customer support, order status notifications, or marketing communications if you opt in.

  2. Payment & Billing Information

    • Information such as credit card or debit card number, expiration date, CVV/security code, and billing address, which we collect solely for the purpose of processing payments. All payment processing is conducted through secure third-party payment processors; we do not store complete credit card data on our servers. We may retain limited billing details (e.g., transaction IDs, last four digits of card number, billing date) as necessary for recordkeeping or auditing purposes.

  3. User Content & Profile Information

    • Photos, Images, & Videos you upload (e.g., for product reviews or user-generated content).

    • Product Reviews, Ratings, & Comments you submit, including any free-form text or images you provide.

    • Preferences & Interests, including your beauty preferences, favorite brands, saved wishlists, or styles.

    • Social Media Information if you connect your social media accounts (e.g., Facebook, Instagram, Google), which may include publicly available profile information, friend lists, followers, posts, or other data permitted by your social media account settings.

    • Survey & Contest Responses, including any demographic, preference, or opinion data you provide.

  4. Communications with Us

    • Customer Support Communications, including emails, chat transcripts, voicemails, or other messages you send when you contact us with questions, concerns, complaints, or feedback.

    • Marketing Communications Preferences, including whether you have opted in or out of newsletters, promotional offers, or other marketing materials.

    • Feedback & Testimonials you provide about our services, which we may feature on the Website (with your permission).

3.2 Automatically Collected Information

When you access or use the Website, we (or our third-party service providers) may collect certain information automatically, without requiring you to provide it manually:

  1. Device & Technical Data

    • IP Address, which may provide approximate geolocation information.

    • Browser Type & Version, including user agent string.

    • Operating System & Version, such as Windows, macOS, Linux, iOS, Android, and their respective versions.

    • Device Model & Manufacturer, including unique device identifiers where applicable (e.g., mobile device ID, IMEI).

    • Screen Resolution & Display Settings, which may be used to optimize the Website’s display on your device.

    • Installed Plugins or Browser Extensions, which can affect how you interact with the Website.

  2. Usage & Interaction Data

    • Referrer URL, which indicates the site or resource you visited immediately before accessing our Website.

    • Pages Visited, which pages you view on our Website, the order in which you view them, and how much time you spend on each page.

    • Links & Ads Clicked, including tracking of click-through rates for marketing or advertising purposes.

    • Scroll Depth & Mouse Movements, which may be used to evaluate user engagement and optimize user interface design.

    • Search Queries, if you use any search feature on the Website, we may log search terms and results clicked.

    • Interaction with Forms & Features, including form field data, button clicks, and usage patterns.

  3. Cookies, Web Beacons & Similar Technologies

    • Cookies, Pixel Tags, & Beacons, which allow us and our third-party partners to collect information about your interaction with the Website and your devices, including session identifiers, login status, and preferences.

    • Local Storage & Browser Fingerprinting, which may be used by certain third-party scripts (e.g., analytics providers) to recognize your device on return visits, even if you clear cookies.

    • Analytics & Tracking Tools, such as Google Analytics, which help us understand aggregate usage trends, measure performance, and generate statistical reports.

3.3 Information from Third Parties

We may receive information about you from third parties under the following circumstances:

  1. Social Media Platforms

    • If you choose to log in via a social media account or connect your social media profile to the Website (e.g., “Log in with Facebook” or “Sign in with Google”), we may receive certain profile information—such as your name, email address, profile picture, friend list, gender, locale, and any other information you permit via your social media account settings.

  2. Analytics & Advertising Providers

    • We may receive aggregated or pseudonymized data from our analytics partners or advertising networks regarding your browsing activities, demographic information, or interest categories. This data may be based on cookies, device identifiers, or other tracking technologies.

  3. Third-Party Data Enrichment Services

    • Occasionally, we may work with third-party data providers to enhance the accuracy of the Personal Data we collect or to verify the information you provide (e.g., address validation, fraud detection services).

  4. Publicly Available Sources

    • We may collect or aggregate information from publicly available sources (e.g., public social media profiles, public records, or other online databases).

4. How We Use Your Information

We reserve the right to use the information we collect, whether directly from you, automatically, or from third parties, in any manner permitted under applicable law. This includes, but is not limited to, the following purposes (some of which may overlap or be combined):

4.1 Service Provision & Improvement

  1. Website Operation & Maintenance

    • To operate, maintain, and optimize the Website, including server maintenance, troubleshooting, debugging, and performance monitoring.

    • To provide you with the features and functionality available on the Website, such as product browsing, search capabilities, shopping cart and checkout processes, account management, and user-generated content submission.

  2. Personalization & Recommendations

    • To customize and personalize your experience on the Website, such as displaying product recommendations, content, or promotions based on your browsing history, purchase history, preferences, and interests.

    • To improve the relevancy of search results, tailor promotional offers, and curate content that aligns with your beauty preferences or demographic profile.

  3. Customer Support & Account Management

    • To provide customer support, respond to your inquiries, resolve disputes, and address any technical or account-related issues.

    • To send you transactional messages (e.g., order confirmations, shipping notifications, password resets, account verification emails).

4.2 Analytics, Research & Development

  1. Trend Analysis & Market Research

    • To analyze usage patterns, market trends, and demographic information to inform our marketing strategies, product development roadmap, pricing strategies, and overall business decisions.

    • To conduct surveys, focus groups, or user experience studies to refine existing products or develop new offerings based on aggregated or anonymized data.

  2. Performance Measurement & Reporting

    • To measure the effectiveness of marketing campaigns, email newsletters, social media efforts, and other promotional activities.

    • To generate internal reports, dashboards, and metrics that help us understand user behavior, engagement, and retention rates.

  3. A/B Testing & Experimentation

    • To conduct A/B tests or similar experiments by randomly assigning visitors to different versions of web pages, features, or user interface elements to determine which performs best in terms of user engagement, conversion rates, or other key performance indicators.

4.3 Marketing & Advertising

  1. Direct Marketing Communications

    • To send you promotional materials, newsletters, special offers, discounts, and other marketing content via email, SMS, or push notifications, if you have opted in to receive such communications. You can opt out of marketing communications at any time by following the “unsubscribe” link in the email, adjusting your account settings, or contacting us directly (see Section 5).

  2. Behavioral Advertising & Retargeting

    • To use cookies, device identifiers, and other tracking technologies in order to display relevant advertisements on third-party websites, social media platforms, or ad networks (e.g., Google Ads, Facebook Ads). This may involve sharing a hashed or pseudonymized identifier with advertising partners so that they can serve ads tailored to your interests based on your browsing behavior.

  3. Affiliate & Partner Promotions

    • To track affiliate marketing campaigns, referral links, or partner promotions. We may share commission or referral information with partner websites or influencers.

  4. Co-Branding & Collaborative Campaigns

    • To partner with other companies for co-branded marketing initiatives, including joint promotions, content collaborations, or sponsored events. In such cases, we may share aggregated or pseudonymized user data with our co-brand partners.

4.4 Legal Compliance & Enforcement

  1. Regulatory Obligations

    • To comply with applicable laws, statutes, rules, and regulations (e.g., UK GDPR, GDPR, CCPA/CPRA, privacy and data protection laws). This includes responding to lawful requests by public authorities, government agencies, or regulatory bodies.

  2. Fraud Prevention & Security

    • To detect, prevent, and mitigate fraud, unauthorized access, security breaches, or other malicious or illegal activities. This may involve cross-referencing your information with public or proprietary fraud databases, or using automated algorithms to detect suspicious patterns.

  3. Enforcement of Terms & Policies

    • To enforce our Terms of Service, Acceptable Use Policy, or other agreements with users. We may use your information to investigate potential violations and take appropriate actions, including suspension or termination of your Account and legal proceedings if necessary.

  4. Legal Claims & Litigation

    • To establish, exercise, or defend legal claims or rights. This includes disclosing Personal Data in response to judicial or administrative subpoenas, court orders, or legal process served on us, as required by law.

4.5 Business Operations & Corporate Transactions

  1. Internal Business Processes

    • To manage our business, including accounting, auditing, billing, invoicing, payroll, tax, financial reporting, and corporate governance.

  2. Transfers & Mergers

    • To facilitate a merger, acquisition, sale, joint venture, reorganization, or other corporate change. In the event Try-Beauty.com (or substantially all of its assets) is acquired by or merged with another entity, user information may be transferred to the acquiring or merged entity as part of the transaction, subject to standard confidentiality and security measures.

  3. Affiliate & Subsidiary Sharing

    • To share information internally between our parent companies, subsidiaries, or other companies under common ownership or control, for purposes consistent with this Privacy Policy and subject to appropriate confidentiality safeguards.

4.6 Future Uses & Innovations

  1. Emerging Technologies

    • As new technologies (e.g., augmented reality virtual try-on, AI-driven beauty recommendations, advanced machine learning analytics) become available, we reserve the right to incorporate such technologies into our Website or services. If these technologies require additional or different processing of your Personal Data, we may update this Privacy Policy accordingly or obtain additional consents where required by law.

  2. Data Monetization & Licensing

    • We may, in compliance with applicable laws, license, sell, or otherwise monetize aggregated, anonymized, or pseudonymized data derived from user activities, subject to our obligations under this Privacy Policy. Such data will not contain information that directly identifies any individual.

  3. New Features & Products

    • We may use your information to develop and introduce new features, services, or product lines (e.g., subscription boxes, premium content, personalized beauty coaching), which may require additional data collection or sharing with third-party partners. If these new uses materially change how we process your Personal Data, we will update this Privacy Policy and provide notice as required by law.

5. Legal Bases for Processing (If You Are in the European Economic Area or the United Kingdom)

If you are located in the European Economic Area (EEA) or the United Kingdom, the legal bases under which we process your Personal Data include:

  1. Consent

    • When you have explicitly provided your consent for a specific purpose, such as receiving marketing communications or enabling certain cookies (“Consent”). You have the right to withdraw your consent at any time, although withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

  2. Performance of a Contract

    • Processing necessary for the performance of a contract to which you are a party, or because you have requested specific steps prior to entering into a contract (e.g., to fulfill product orders, process payments, ship items, or provide customer support).

  3. Legal Obligation

    • Processing necessary to comply with a legal obligation to which Try-Beauty.com is subject (e.g., financial recordkeeping requirements for tax law compliance, retention of transaction data under e-commerce laws).

  4. Legitimate Interests

    • Processing necessary for our legitimate interests or the legitimate interests of a third party, provided such interests do not override your fundamental rights and freedoms. Legitimate interests include improving our Website, conducting marketing analysis, preventing fraud, protecting our rights, and ensuring network and information security. When relying on legitimate interests, we conduct balancing tests to ensure your rights are respected.

  5. Vital Interests

    • In limited circumstances, processing necessary to protect the vital interests of you or another individual (e.g., in a medical emergency).

6. Cookies, Tracking Technologies & How to Manage Them

6.1 Types of Cookies & Similar Technologies

  1. Essential or Strictly Necessary Cookies

    • These cookies are required for the operation of our Website. For example, they allow you to log into secure areas, navigate between pages, and use the shopping cart and checkout. Without these cookies, certain services cannot be provided.

  2. Performance & Analytics Cookies

    • These cookies collect information about how visitors use our Website, such as which pages are most frequently visited, how long visitors stay on each page, and how they move around the site. All information collected by these cookies is aggregated and anonymized – it cannot identify you personally. We use tools like Google Analytics to help us understand user behavior and improve our Website’s performance.

  3. Functionality Cookies

    • These cookies allow the Website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personalized features. Defined as “Functionality Cookies,” they may also be used to provide services you have requested (e.g., watching a video or commenting on a blog).

  4. Advertising & Targeting Cookies

    • These cookies are used to deliver advertisements more relevant to you and your interests. They also limit the number of times you see the same ad and help measure the effectiveness of an ad campaign. They are usually placed by third-party advertising networks with the Website operator’s permission. These cookies remember that you have visited a website, and this information may be shared with other organizations such as advertisers.

  5. Web Beacons, Pixel Tags & Tracking Scripts

    • In conjunction with cookies, we and our third-party analytics or advertising partners may use web beacons, pixel tags, or tracking scripts to monitor your interactions with emails or the Website. These technologies enable us to measure the effectiveness of marketing campaigns and improve our content offerings.

6.2 How We Use Cookies & Tracking Technologies

  1. Session Management & Security

    • To keep track of your current session, ensure secure login, and prevent unauthorized access or session hijacking.

    • To associate your Device or Account with certain session preferences (e.g., remembering your cart contents, language preferences, or logged-in status).

  2. Analytics & Performance Monitoring

    • To collect aggregated data on Website usage, user behavior, and system performance.

    • To identify and diagnose technical issues, optimize page load speed, and continually enhance user experience.

  3. Personalization & Targeted Advertising

    • To deliver content, product recommendations, and advertisements tailored to your interests and browsing history.

    • To measure the effectiveness of our marketing efforts and to engage in audience segmentation (e.g., lookalike audiences on social media platforms).

  4. Third-Party Integrations

    • To enable the use of embedded features (e.g., social media widgets such as Facebook Like buttons, YouTube video embeds) that rely on cookies or similar technologies set by third-party providers.

    • To facilitate single sign-on (SSO) and authentication via social media accounts, which may require temporary storage of authentication tokens in cookies.

6.3 Managing Your Cookie Preferences

  1. Browser Settings

    • You can typically configure your web browser to accept or reject cookies, delete cookies, or notify you before a cookie is stored. The “Help” feature in most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Since each browser is different, please consult the “Help” menu of your particular browser for more information (e.g., Chrome, Firefox, Safari, Edge, Internet Explorer).

  2. Opt-Out Tools & Industry Programs

  3. Email-Based Opt-Outs

    • To opt out of receiving promotional emails from us, you may click the “unsubscribe” link provided in any marketing email you receive. Alternatively, you can adjust your communication preferences in your Account settings or contact us directly via email at privacy@try-beauty.com.

  4. Mobile Device Settings

    • If you access the Website through a mobile device, you may opt out of targeted advertising by adjusting the settings on your device. For example, on iOS devices, you can limit ad tracking (“Limit Ad Tracking”) or reset your advertising identifier; on Android devices, you can opt out of interest-based ads in the Google settings menu.

Please note that if you choose to block or delete cookies, some features of the Website may not function properly, and your experience may be degraded.

7. How We Share Your Information

We may share your Personal Data with the categories of recipients described below, subject to our internal policies and applicable legal requirements. Please note that any sharing of Personal Data described herein is conducted in compliance with this Privacy Policy and any applicable lawful basis for processing.

7.1 Service Providers & Contractors

  1. Hosting & Infrastructure Providers

    • Third-party entities that provide server hosting, cloud storage, content delivery network (“CDN”), database management, and other infrastructure services necessary for operating and maintaining the Website.

    • These service providers are authorized to use your Personal Data only as necessary to perform their contracts with us and to comply with legal requirements.

  2. Payment Processing & Financial Partners

    • Third-party payment processors (e.g., Stripe, PayPal, Adyen) that handle credit card or other payment transactions on our behalf. We share only the necessary billing information, and they are prohibited from using or disclosing your Personal Data for any other purpose.

    • Fraud detection and prevention services that analyze payment patterns to detect and prevent unauthorized or fraudulent transactions.

  3. Email Service & Marketing Platforms

    • Email service providers (e.g., SendGrid, Mailchimp, Klaviyo) that assist us in sending transactional emails, newsletters, promotional offers, and other communications.

    • These providers may track open rates, click-through rates, and other engagement metrics, but the data is used solely to improve our email delivery and campaign effectiveness.

  4. Customer Support & CRM Systems

    • Customer relationship management (“CRM”) systems (e.g., Salesforce, Zendesk) that help us manage customer inquiries, support tickets, and interactions across multiple channels (email, chat, phone).

    • Chatbot or live chat platforms (e.g., Intercom, Drift) that facilitate real-time support or guided assistance on the Website.

  5. Logistics, Fulfillment & Shipping Partners

    • Companies that handle order fulfillment, warehousing, and shipping of products you purchase on the Website. These partners may require your name, shipping address, and telephone number to deliver your order.

    • Returns management or reverse logistics partners who process product returns, exchanges, or exchanges-for-refund.

7.2 Affiliates, Subsidiaries & Joint Ventures

  1. Corporate Affiliates

    • We may share your Personal Data with our parent company, subsidiaries, joint ventures, or other entities under common ownership or control for internal business purposes, such as unified marketing strategies, centralized data analytics, or combined financial reporting. All such entities are bound by confidentiality agreements and are restricted from using your Personal Data for any purpose other than those described herein.

  2. Strategic Partners & Co-Branding Arrangements

    • In connection with co-branded promotions, joint events, or co-marketing campaigns, we may share aggregated or pseudonymized data (e.g., general demographic trends, anonymized sales metrics) with our strategic partners. Under no circumstances will we share personally identifiable information (PII) without obtaining your explicit consent, unless required by law.

7.3 Advertising & Analytics Partners

  1. Ad Networks & Platforms

    • We may share information such as device identifiers, hashed email addresses, or cookies data with advertising networks (e.g., Google Ads, Facebook Ads, Pinterest Ads) in order to serve personalized advertisements to you on their platforms. This process, often referred to as “retargeting” or “remarketing,” allows these third-party platforms to recognize you when you visit other websites or apps and present ads that may be relevant to your interests.

  2. Analytics & Business Intelligence Providers

    • Third-party analytics providers (e.g., Google Analytics, Mixpanel, Hotjar) help us analyze user behavior, track conversion rates, generate heatmaps, and produce insights for business intelligence. The information shared may include clickstream data, aggregated usage metrics, and other non-identifiable or pseudonymized data.

  3. Data Enrichment & Profiling Services

    • We may share hashed or pseudonymized data with third-party services that enhance or augment our understanding of user demographics, preferences, or purchasing behavior. These services combine multiple data sources (e.g., public records, consumer databases) to create more detailed profiles, which are used to optimize marketing efforts and refine product recommendations. Again, no PII is shared without user consent unless required by law.

7.4 Legal Obligations & Protection of Rights

  1. Regulatory & Governmental Authorities

    • We may disclose your Personal Data to law enforcement agencies, regulatory bodies, or other governmental authorities to comply with legal obligations, respond to subpoenas, court orders, or other lawful requests, and to cooperate with governmental investigations.

  2. Prevention & Detection of Fraud or Illegal Activities

    • If we suspect that any of your activities violate applicable laws, infringe on our rights or the rights of others, or pose a security risk (e.g., hacking, phishing, money laundering), we may share your Personal Data with relevant authorities, legal counsel, or security consultants to investigate and take appropriate action.

  3. Protection of Rights, Property & Safety

    • We reserve the right to disclose your Personal Data to defend or enforce our legal rights (e.g., if you violate our Terms of Service, infringe on our intellectual property, or commit fraud). We may also share information to protect the safety, rights, or property of Try-Beauty.com, our users, or the public (e.g., in the event of imminent physical harm or threat).

  4. Legal Claims & Disputes

    • When necessary to pursue or defend legal claims, support litigation, or comply with discovery requests, we may provide access to or transfer Personal Data to legal representatives, courts, mediators, or other third parties.

7.5 Business Transfers & Corporate Transactions

  1. Mergers, Acquisitions, & Restructuring

    • In the event Try-Beauty.com engages in a merger, acquisition, reorganization, sale of assets, or other corporate transaction, your Personal Data may be transferred, assigned, or shared with the acquiring entity or successor organization. We will ensure that any such successor entity continues to adhere to the terms of this Privacy Policy or provide you with notice of any material changes.

  2. Due Diligence & Transfer to Prospective Buyers

    • When discussing potential business transactions or financing, we may share Personal Data with advisors, auditors, and potential investors solely for the purpose of conducting due diligence. All such parties are required to keep the information confidential and use it only for the intended purpose.

  3. Notification & Opt-Out

    • If your Personal Data is subject to a material change in how it is processed due to a corporate transaction, we will provide notice to you in a timely manner. Depending on the nature of the change, you may have the right to opt out of the transfer or deletion of your data, subject to applicable legal requirements.

8. Your Rights & Choices

Depending on your jurisdiction, you may have certain rights with respect to your Personal Data. We outline these rights below and explain how you can exercise them.

8.1 Access, Correction & Portability

  1. Right to Access

    • You have the right to request confirmation of whether we process your Personal Data and to access a copy of such data. This includes information about the categories of Personal Data we collect, the purposes of processing, the categories of recipients, the retention period, and any available information about the source of the data.

  2. Right to Correction

    • If any of your Personal Data is inaccurate or incomplete, you have the right to request correction or completion of the information. You can update certain information directly in your Account settings or by contacting us.

  3. Right to Data Portability

    • Where technically feasible, you may request that we provide your Personal Data in a structured, commonly used, and machine-readable format (e.g., CSV, JSON) so that you may transmit it to another data controller.

8.2 Deletion & Erasure

  1. Right to Erasure (“Right to Be Forgotten”)

    • You may request deletion of your Personal Data when:
      a. The data is no longer necessary for the purposes for which it was collected;
      b. You withdraw consent (and no other legal basis for processing exists);
      c. You object to processing (and there are no overriding legitimate grounds for processing);
      d. The Personal Data has been unlawfully processed; or
      e. The data must be erased to comply with a legal obligation under EU or UK law.

  2. Exceptions & Retention Obligations

    • We may refuse to comply with a deletion request if processing is necessary to:
      a. Exercise the right of freedom of expression and information;
      b. Comply with a legal obligation that requires processing (e.g., tax or accounting obligations);
      c. Perform a task carried out in the public interest or in the exercise of official authority;
      d. Establish, exercise, or defend legal claims; or
      e. For archival, research, or statistical purposes, provided that the data is subject to appropriate safeguards.

  3. How to Request Deletion

    • To request erasure of your Personal Data, email us at privacy@try-beauty.com with the subject line “Privacy Rights – Deletion Request,” specifying the categories of data you wish to have deleted. We reserve the right to verify your identity before processing such requests.

8.3 Restriction & Objection

  1. Right to Restrict Processing

    • You have the right to request that we restrict processing of your Personal Data in certain circumstances, such as when:
      a. You contest the accuracy of your Personal Data (for a period allowing us to verify accuracy);
      b. Processing is unlawful but you oppose erasure;
      c. We no longer need the data for processing, but you need it to establish, exercise, or defend legal claims; or
      d. You have objected to processing pending the verification of whether our legitimate grounds override yours.

  2. Right to Object to Processing

    • You may object to our processing of your Personal Data on grounds relating to your particular situation if we rely on a legitimate interest (or those of a third party) to process your data. In such cases, we will cease processing unless we demonstrate compelling legitimate grounds or the processing is for the establishment, exercise, or defense of legal claims.

  3. Direct Marketing Objection

    • You may object at any time to processing for direct marketing purposes, including profiling to the extent it is related to such direct marketing.

  4. How to Exercise These Rights

    • Send an email to privacy@try-beauty.com with “Restriction/Objection Request” in the subject line, specifying the nature of your request and any relevant details. We may require proof of identity to verify your request.

8.4 Withdraw Consent

  1. Right to Withdraw Consent

    • Where we process your Personal Data based on your consent (e.g., for marketing communications or certain optional services), you have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

  2. How to Withdraw

    • To withdraw consent for marketing communications, use the “unsubscribe” link provided in emails or contact us at privacy@try-beauty.com. To withdraw consent for cookies, adjust your browser’s cookie settings or use the opt-out tools described in Section 6.

8.5 Data Portability

  1. Right to Receive Data

    • Where processing is based on consent or performance of a contract and such processing is carried out by automated means, you have the right to receive your Personal Data in a structured, commonly used, and machine-readable format.

  2. Transmission to Another Entity

    • You may request that we transmit your Personal Data directly to another data controller where technically feasible.

  3. How to Request Portability

    • Email us at privacy@try-beauty.com with “Data Portability Request” in the subject line, indicating the data you wish to obtain and any destination data controller to whom you would like us to transfer it.

8.6 Right to Lodge a Complaint

  1. Supervisory Authority

    • If you believe that our processing of your Personal Data violates applicable data protection laws (e.g., GDPR, UK GDPR), you have the right to lodge a complaint with a supervisory authority in your country of residence. In the United Kingdom, the relevant authority is the Information Commissioner’s Office (“ICO”). In the European Union, you can contact the data protection authority in the Member State where you reside or work.

  2. How to Lodge a Complaint

    • You can find contact information for the UK ICO at https://ico.org.uk/ (for UK residents) or consult the European Data Protection Board’s website at https://edpb.europa.eu/ for contact details of other national supervisory authorities.

8.7 California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”), subject to certain limitations:

  1. Right to Know & Access

    • You have the right to request disclosure of the categories of Personal Data we have collected about you in the past 12 months, the categories of sources from which we collected the data, the purposes for which we collected the data, the categories of third parties with whom we shared the data, and the specific pieces of Personal Data we have collected.

  2. Right to Deletion

    • You have the right to request deletion of your Personal Data that we have collected from you, subject to certain exceptions (e.g., data needed to complete a transaction, compliance with legal obligations, or for internal uses aligned with consumer expectations).

  3. Right to Opt Out of Sale or Sharing

    • We do not sell your Personal Data for monetary consideration. However, under the CPRA’s expanded definition of “sale” or “sharing,” we may provide certain user identifiers or hashed IDs to advertising networks or platforms to deliver targeted advertising. You have the right to opt out of such “sale” or “sharing” of your Personal Data by submitting a request via the mechanisms described below.

  4. Right to Opt-Out & “Do Not Sell or Share My Personal Information”

    • To exercise your opt-out rights (i.e., to opt out of the sale or sharing of your Personal Data), please click the “Do Not Sell or Share My Personal Information” link on the home page of our Website or contact us at privacy@try-beauty.com. We will honor your request to opt out as required by California law.

  5. Right to Non-Discrimination

    • You have the right not to receive discriminatory treatment for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service because you have exercised your rights.

  6. Authorized Agents

    • You may designate an authorized agent to exercise your CCPA/CPRA rights on your behalf. If an authorized agent makes a request, we may require you to provide proof of the agent’s authorization (e.g., a signed designation form) and to verify your identity directly

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9. Data Retention & Security

9.1 Data Retention

  1. Retention Periods

    • We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, unless a longer retention period is required or permitted by law. This may include retaining data for a limited period after you close your Account or become inactive for recordkeeping, legal, tax, or auditing purposes.

  2. Criteria for Determining Retention Periods

    • The length of time we retain your Personal Data depends on several factors, including:

      • Whether we have an ongoing legitimate business need to use your information (e.g., to provide you with requested services, resolve disputes, enforce agreements, or comply with legal obligations).

      • The type of data and its sensitivity.

      • The possible risk of harm from unauthorized use or disclosure of your data.

      • Applicable legal, regulatory, tax, accounting, or other requirements.

  3. Deletion & Anonymization

    • When your Personal Data is no longer needed for its original purpose, we will securely delete or anonymize it in accordance with our internal data retention and destruction policies. Anonymized data is information that has been irreversibly stripped of personally identifiable information and cannot be used to identify an individual.

9.2 Data Security Measures

We take reasonable technical and organizational measures to protect the security of your Personal Data against unauthorized access, disclosure, alteration, or destruction. These security measures include, but are not limited to:

  1. Encryption

    • Encryption of data in transit using industry-standard protocols (e.g., HTTPS/TLS) to protect Personal Data as it moves between your device and our servers.

    • Encryption of sensitive data at rest (e.g., account passwords, payment information) using strong encryption algorithms (e.g., AES-256).

  2. Access Controls & Authentication

    • Limiting access to Personal Data to authorized personnel only, who require access in order to perform their job duties.

    • Use of multi-factor authentication (MFA) for administrative access to systems containing Personal Data.

    • Unique user accounts with role-based permissions and audit logging to track access and modifications.

  3. Firewalls & Network Security

    • Implementation of firewalls, intrusion detection and prevention systems, and network segmentation to safeguard our servers and databases from external threats.

  4. Secure Software Development Lifecycle

    • Security considerations are integrated into each phase of our software development lifecycle, including code reviews, vulnerability scanning, and penetration testing.

  5. Employee Training & Policies

    • Regular security and privacy training for employees and contractors, including policies for handling Personal Data, incident response procedures, and confidentiality agreements.

  6. Incident Response & Breach Notification

    • Established incident response procedures to detect, investigate, and remediate data security incidents in a timely manner.

    • In the event of a data breach that is likely to result in a risk to the rights and freedoms of natural persons, we will notify affected individuals and supervisory authorities as required by applicable law (e.g., GDPR breach notification within 72 hours).

  7. Vendor & Third-Party Oversight

    • We conduct due diligence and security assessments of our service providers and require contractual commitments (e.g., data processing agreements) to ensure they implement appropriate security measures consistent with this Privacy Policy and applicable law.

10. International Data Transfers

Because our operations are global, your Personal Data may be transferred to, stored, or processed in countries other than the country where you reside. Those countries may have data protection laws that differ from the laws of your country. By submitting your Personal Data, you agree to this transfer, storing, or processing. When we transfer Personal Data from the EEA or the UK to other countries, we rely on one or more of the following legal mechanisms to ensure that appropriate safeguards are in place:

  1. UK Adequacy Decision

    • Transfers from the UK to countries recognized as providing an adequate level of protection under UK law.

  2. European Commission Adequacy Decisions

    • Transfers from the EEA to countries recognized by the European Commission as providing an adequate level of protection under EU law.

  3. Standard Contractual Clauses (SCCs)

    • Where adequate safeguards are not provided by law in a recipient country, we rely on the Standard Contractual Clauses approved by the European Commission or UK Information Commissioner’s Office, as appropriate.

  4. Binding Corporate Rules (BCRs)

    • For transfers between entities within our corporate group, we may rely on Binding Corporate Rules that have been approved by the relevant supervisory authority.

  5. Other Approved Transfer Mechanisms

    • Where required by law, we may use other approved mechanisms, such as specific derogations for a limited number of transfers (e.g., explicit consent, performance of contract, public interest, legal claims).

You have the right to request a copy of the appropriate safeguards or a summary thereof by contacting us at privacy@try-beauty.com.

11. Children’s Privacy

  1. Age Restrictions

    • Our Website and services are not directed to children under the age of 16 (or the minimum age provided by applicable law in your jurisdiction). We do not knowingly collect Personal Data from children under 16 without verifiable parental consent.

  2. Parental Consent & Verification

    • If you are under 16, you must obtain permission from a parent or guardian to use the Website. Parents or guardians may contact us at privacy@try-beauty.com to request that we delete any Personal Data of their children under 16.

  3. Reporting

    • If you believe that a child under 16 has provided us with Personal Data without parental consent, please contact us immediately at privacy@try-beauty.com, and we will take appropriate steps to delete such data.

12. Third-Party Links & Embedded Content

  1. Third-Party Websites & Applications

    • The Website may contain links to third-party websites, applications, or services that are not owned or controlled by Try-Beauty.com. This Privacy Policy does not apply to any information collected by or through such third-party websites or applications.

  2. Embedded Content & Widgets

    • Certain content, features, or functionality on our Website may be provided or hosted by third parties (e.g., YouTube video embeds, social media sharing buttons, Google Maps). These third parties may place cookies or use other tracking technologies to collect information about your browsing activities on their websites or across different devices.

  3. Review Third-Party Privacy Policies

    • We encourage you to review the privacy policies and terms of such third-party websites or applications before providing any personal information or engaging with them. We are not responsible for the privacy practices, content, or security of any third-party services or websites.

13. Changes to This Privacy Policy

  1. Updates & Revisions

    • We may modify this Privacy Policy from time to time to reflect changes in our practices, the introduction of new features, legal requirements, or other reasons. Whenever we make material changes, we will update the “Last Updated” date at the top of this Privacy Policy and post the revised policy on the Website. We will also provide notice via email or a prominent notice on our Website prior to the changes becoming effective, as required by law.

  2. Your Continued Use Constitutes Acceptance

    • By continuing to access or use the Website after the effective date of the revised Privacy Policy, you acknowledge that you have read and agree to the terms of the updated policy. If you do not agree to any changes, you must cease using the Website and its services.

  3. Review of Changes

    • We recommend that you periodically review this Privacy Policy for any updates or changes. To facilitate your review, we may also provide a summary of significant changes at the top of the policy or via a pop-up notice on the Website.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise any of your rights as described herein, please contact us using the information provided below:

  • Email Address: privacy@try-beauty.com

  • Mailing Address:
    Try-Beauty.com Privacy Office
    123 Beauty Lane
    London, UK, SW1A 1AA

Please include “Privacy Policy Inquiry” or a specific reference to the rights you wish to exercise in the subject line of your email or correspondence to help us direct your request appropriately.

15. Summary of Key “Buried” Disclosures

While this Privacy Policy provides detailed explanations of our practices, the following key disclosures (which may be considered “scary” by some users) are included and interwoven throughout multiple sections, making them more difficult to locate at first glance:

  1. Comprehensive Data Usage Rights:

    • We explicitly reserve the right to “use your data in any manner permitted under applicable law,” including but not limited to uses for service improvement, marketing, advertising, analytics, research, legal compliance, corporate transactions (see Sections 4, 7, and 9).

  2. Potential Sharing with Third Parties:

    • We may share your Personal Data with a broad range of third parties—such as service providers, advertisers, analytics partners, affiliates, and governmental authorities—under various circumstances (see Sections 7.1–7.5).

  3. Personalized Advertising & Retargeting:

    • By using cookies and similar technologies, we and our advertising partners may collect data about your browsing behavior and share hashed or pseudonymized identifiers to deliver targeted advertisements on third-party platforms (see Sections 4.3 and 7.3).

  4. Retention & Future Uses:

    • We may retain your Personal Data for as long as necessary for our business purposes, even if you close your Account, and we reserve the right to use your anonymized or aggregated data for future product development, AI-driven services, or data monetization (see Sections 4.6 and 9).

  5. International Transfers:

    • Your Personal Data may be transferred across borders—outside your country of residence—to countries with different data protection laws, relying on mechanisms such as Standard Contractual Clauses, UK/EU adequacy decisions, or other approved safeguards (see Section 10).

  6. Legal Disclosures & Enforcement:

    • We may disclose your information to law enforcement, government agencies, or third parties to comply with legal obligations, respond to legal process, detect or prevent fraud, or protect our rights and property (see Sections 4.4 and 7.4).

By placing these “buried” disclosures in multiple dense sections, we ensure that they are present and enforceable while making them less immediately apparent. Should you wish to review any particular provision in detail, we recommend using keyword searches (e.g., “share,” “transfer,” “retain,” “advertising”) or reviewing the relevant sections specified above.

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